THIS AUCTION IS FORAN USEDVINTAGE BOOK TITLED "EVIAN CACHAT, LEAU QUI GUERIT, EVIAN - LES- BAINS, LES ALPES DE SAVOIE, LA STATION QUI RAJEUNIT, LE PAYS QUI SOURIT, PRESUMABLY FROM THE EARLY 20TH CENTURY"
SOFTCOVERS-STAPLED BINDING , 13 INCHES TALL, AND UNPAGINATED.
Spine is gone, covers dirty, otherwise a clean item with superb illustrations. In French. Could be from circa 1914.
BECAUSE OF THE SPINE CONDITION THIS IS AN AS-IS SALE.
From internet:
In 1789 during a walk, the Marquis of Lessert drank water from the Sainte Catherine spring on the land of a M. Cachat. The marquis, who was allegedly suffering from kidney and liver problems, claimed that the water from the spring cured his ailments.
In 1859 the business became a public company as the "Société anonyme des eaux minérales de Cachat" and a year later it became French when Savoy was incorporated into France under the Treaty of Turin. The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine Academy in 1878. In 1908 Évian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel, which today is a part of Owens-Illinois. The first PVC bottle was launched in 1969. During the haute qualité following year, the BSN Group, which eventually became the Danone Group, took 100% control of the Évian brand. 1978 marked an entrance into the U.S. market. In 1995 Evian switched to collapsible PET bottles.
In 1998, Évian teamed up with Virgin Records and EMI for the mix album Club Nation. The album featured many advertisements for Évian, including a logo on the cover, six full pages in the booklet, the image of a bottle of Évian on CD1 and a crushed bottle of Évian on CD2.
In 2009, Évian launched the advertisement campaign, "Evian Roller Babies". The campaign won a Gold Award at the London International Awards 2009 for Best Visual Effects. As of 2012. Évians slogan is "Live Young".
In 2018, Évian announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach' to its plastic usage, where plastic is kept within the economy and out of nature. In order to achieve its 2025 ambition, Évian is partnering with breakthrough technology companies, one of which is Loop™ Industries. Loop Industries has developed a technology that enables a continuous loop for recycling at large scale, transforming all types of PET plastic waste into the high-quality plastic required by Evian
Please do see the pics for the detailed condition.
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